TikTok, the social media platform that has taken the world by storm, is not just a fleeting fad anymore. With over a billion active users, it’s become a behemoth of a platform that’s not only entertaining but also a goldmine for brands looking to connect with their target audience. From dancing to lip-syncing, TikTok has given birth to a plethora of trends that have taken over the internet, and it’s not just about the cool 15-second videos anymore.
With its unique algorithm and addictive nature, TikTok has become a go-to platform for brands to showcase their personality, creativity, and humor, and if done right, can yield remarkable results. In this article, we’ll dive into the world of TikTok trends, exploring what’s hot, what’s not, and how you can leverage them to boost your digital marketing efforts.
Great Lock-In Challenge
This self-improvement trend, running through December 2025, encourages creators to share daily progress on personal goals like fitness, skill-building, or habits, using motivational overlays and quick-cut montages to inspire viewers to join their “lock-in” journey before the new year.
Zootopia 2 Couple Selfies
Inspired by the upcoming Zootopia 2 film, creators are posting playful couple or friend selfies with animal filters, exaggerated poses, and heart emojis, turning it into a fun way to highlight relationships or duo challenges with trending upbeat sounds.
Advent Calendar Unboxings
Transform traditional advent calendars into viral content by documenting daily reveals of surprises—from beauty products to custom experiences—with ASMR unboxing, reaction faces, and text overlays teasing “Day X of 25,” perfect for building anticipation and affiliate links.
Say Your Stupid Line
Set to Tame Impala’s track, this self-roast format has creators lip-syncing while revealing their most cringeworthy or overused catchphrases, encouraging humorous vulnerability that sparks duets and comments from viewers sharing their own awkward habits.
Drake Holiday Mashup Dances
Using producer noteliwood’s viral mashup of Drake over holiday instrumentals, creators film chaotic dance montages in festive outfits like Santa hats and ugly sweaters, capturing holiday party fails or glam transformations for high-energy, shareable festive vibes.
My Journey As {XYZ}
A nostalgic year-end recap where creators compile photo carousels or video montages showing their evolution (e.g., “My journey as a content creator”), with emotional voiceovers and trending reflection audio, ideal for storytelling and audience connection.
Daily Affirmations
Overlay motivational phrases on quick clips of routines or empowering moments, like “I am capable of greatness,” using soft, uplifting sounds to create feel-good content that motivates viewers and boosts engagement through relatable positivity.
Wabi-Sabi Appreciation
Embracing imperfection, this trend features slow-motion videos of everyday “flaws” like messy kitchens or rainy days, paired with calming audio like Tyler the Creator’s “Sugar on my tongue,” promoting mindfulness and cozy winter vibes for authentic, heartfelt posts.
TikTok Shop Gifting Hauls
With TikTok Shop’s aggressive holiday push, creators showcase last-minute gift bundles or “under $20 ideas” via live demos and unboxings, incorporating timed discounts and native storytelling to drive sales while keeping content fun and non-salesy.