There are many professional bloggers and freelance writers out there who make a living writing content for blogs, websites, and other media channels. However, not everyone has the time, skill, or desire to write their own blog content. That’s where blog writing services come in.
For companies, entrepreneurs, or anyone who wants to have blogs and content to engage their audience but lacks the bandwidth to do it themselves, hiring a blog writing service is an appealing option.
Today I’ll highlight the various types of blog writing services, how they operate, and what you should look for when choosing a service. You’ll learn about the content they can generate, from one-off posts to fully managing your blog on an ongoing basis
I’ll help you navigate the selection process and how you can get the most for your money when working with a blog writing service.
How do blog writing services work?
Here is how most blog writing services operate:
Types of Services
There is a range of blog writing services available, from DIY blog tools to full white-glove agencies. Basic services allow you to order a la carte blog posts while more comprehensive offerings include blog management, editing, optimization, and promotion.
The Writing Process
After determining the scope of work, most blog services will have you fill out some type of content brief or creative brief to capture details on topics, keywords, tone, length, and other requirements. Some may also have you complete a branding questionnaire if the content will be part of a cohesive brand strategy.
Next, their team of professional writers will use the brief to research and draft compelling blog content for you. Many services employ strict vetting and quality assurance checks. Expect rounds of revisions until the posts meet your approval.
Blog Distribution & Promotion
Parts of the service may also include technical blog setup, integrating the posts onto a content management system like WordPress, and even driving traffic to the blog through search engine optimization and social media promotion. However, those specific offerings will vary by provider.
Pricing Models
Blog writing services range from cents per word to monthly retainer fees covering an expected amount of content. There are also hybrid models, like paying a fee per blog post. Extra fees sometimes apply for rush orders, editing passes, graphics, and publishing assistance.
Why Hire a Blog Writer When I Can Just Use AI?
With the advent of AI, many bloggers have stopped hiring writing services. But there are a few reasons why hiring a blog writing service can still be beneficial even with AI technology available.
A good writer brings a unique perspective, creativity, personality, and flair to their writing that AI cannot replicate. This allows for more compelling, engaging blogs that connect better with readers.
Writers often specialize in certain topics and have in-depth knowledge to write authoritatively on those subjects. They understand nuances AI cannot grasp.
Writers have better discernment to research topics extensively through authoritative sources rather than relying solely on internet scrape data AI uses.
Every writer has a unique way of presenting ideas through words. This diversity in writing styles and perspectives allows for different flavors of blogs that appeal to different readers’ preferences.
At the end of the day, putting content on your blog still requires work and an actual human being can streamline that process!
Top Online Blog Writing Services
I hope this breakdown gives you a good overview of how most professional blog writing agencies operate as well as what to expect if you enlist their services.
iWriter: iWriter is a content marketplace that connects businesses and individuals with freelance writers. It offers a range of writing services at different price points, allowing clients to find writers based on their budget and content requirements.
TextBoss: TextBoss is a content writing service that focuses on delivering high-quality, SEO-optimized content. It offers a team of skilled writers who specialize in creating engaging and informative articles tailored to meet the unique needs of clients and improve their online presence.
WordAgents: WordAgents is a content writing service known for its emphasis on producing high-quality, human-written content. It caters to businesses and agencies looking for well-researched and professionally crafted articles, blog posts, and website content to enhance their online visibility.
PassionPosts: PassionPosts is a blog writing service that prides itself on creating content that reflects the authentic voice and passion of the client. It aims to go beyond standard writing services by capturing the unique essence of each client’s brand or individual style, resulting in personalized and compelling blog posts.
Services to Avoid
Textbroker: Textbroker is a TERRIBLE content creation platform that provides dirt-cheap freelance writers with varying expertise levels. You risk getting plagiarized content and still having to pay for it. Clients can order custom content at different quality levels but nothing will actually be customized. It’s a waste of time and I wrote about them so you know to avoid them!