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Who are the companies that oversee the creation of juicy content we consume every day? That’s what I’ll share today. These are the best digital media content publishing companies that produce written articles and long-form pieces online for a primarily American audience.
Monthly traffic estimates are noted in parentheses by the millions, as reported by SimilarWeb.
Dot Dash Meredith
In 2021, Dotdash (formerly About.com) and Meredith merged to form the largest American media conglomerate ever, Dotdash Meredith. The merger between a digital-first publisher and the parent company of legacy print brands shows the future of media. Using the brand awareness of America’s favorite magazines and the digital savvy of the next generation of editors, Dotdash Meredith is poised for success.
- Finance: Investopedia (50M), The Balance
- Food: AllRecipes (60M), Serious Eats, Simply Recipes, Eating Well, Food & Wine, Liquor.com
- Home: Better Homes & Gardens, The Spruce (30M), Real Simple, Magnolia, Midwest Living, MyDomaine (3M), Southern Living, Coastal Living, Traditional Home, Country Home
- Fashion & Beauty: InStyle (11M), Byrdie (24M), Brides, Shape
- Health: VeryWell (30M), Health.com (8M), Parents
- Travel: Travel+Leisure, TripSavvy (6M)
- Tech: Lifewire (21M)
- Entertainment: People (85M), Entertainment Weekly
Neil Vogel is the CEO of Dotdash Meredith and the company continues to acquire smaller media companies. Its parent company is IAC.
Red Ventures is an American media conglomerate with hundreds, if not thousands of domain names in its arsenal. It has completed a number of high-profile online media company acquisitions over the years. Ric Elias is the co-founder and CEO.
- Health: Healthline (200M), HealthGrades, Medical News Today, PsychCentral
- Tech: CNET (36M)
- Entertainment: TVGuide (17M), Metacritic, Soda.com
- Wellbeing: Greatist (4M)
- Travel: Lonely Planet (6M), The Points Guy, Expert Flyer
- Consumer: AllConnect (1M), Best Colleges, Reviews.com (40k)
- Finance: Bankrate (14M), The Simple Dollar, CreditCards.com, Next Advisor, Money.co.uk
- Home: MyMove (3M), Slumber Yard
Hearst is an American media conglomerate with dozens of brands in fashion, lifestyle, broadcasting, and entertainment.
- Fashion: Elle (50M), Harper’s Bazaar (23M), Cosmopolitan
- Home: Good Housekeeping (30M), House Beautiful (6M), Elle Decor (2M), Country Living, Veranda, HGTV Magazine, The Pioneer Woman
- Food: Delish (20M), Food Network Magazine
- Life/Health: Woman’s Day, Women’s Health, Prevention
- Society: Town & Country (10M)
- Shopping: BestProducts.com (3M)
- Sports: Runner’s World (6M), Bicycling (2.5M)
- Cars: Car and Driver, Popular Mechanics
- Men: Esquire, Men’s Health
Forbes Media is an American business media company founded by B. C. Forbes and Walter Drey in 1917. The company was sold to Hong Kong-based Integrated Whale Media Investments in 2014.
Forbes has taken a different approach than About.com to create content in different verticals, instead choosing to publish everything under the Forbes.com domain. It receives approximately 120 million visits per month.
Forbes maintains pages dedicated to its key categories, but all content is published under the Forbes.com umbrella. The main categories under which Forbes publishes online content include:
It has acquired smaller media groups such as Livingly Media in recent years. Recurrent previously owned Saveur (1.2M) but has just sold the business to Editor Kat Craddock.
The Recurrent media portfolio currently includes:
- Bob Vila (13M)
- Domino (1.5M)
- Business of Home
- Lonny (700k)
- Jancis Robinson
- Field & Stream
- Outdoor Life (2M)
- Futurism (3M)
- Popular Science
- The Drive
- Mel Magazine
- Task & Purpose (2.5M)
- We Are The Mighty
Penske Media Corporation
PMC is an American digital media and publishing company founded and led by Jay Penske, with a heavy presence in the entertainment industry.
- Entertainment: Variety (24M), Rolling Stone, Hollywood Reporter (15M), Billboard, Deadline
- Fashion: Women’s Wear Daily (2M)
- Lifestyle: SheMedia which includes SheKnows (20M), StyleCaster (7M), and BlogHer
- Art: ARTnews
- Spy.com (1.9M)
Internet Brands owns several media publishing and e-commerce brands that operate online. Bob Brisco leads the team.
- Medical: WebMD (120M), Vitals.com, HeathBoards.com, SkincareGuide.com
- Lifestyle: DoItYourself.com (2.5M), WeddingBee.com, Fodors.com, FlyerTalk.com, CruiseMates.com, KidsCamps.com, UltimateCoupons.com
- Legal: Lawyers.com, Avvo.com, Loan.com
- Cars: ClubLexus.com (1.5M), AudiWorld.com, CorvetteForum.com
Valnet Inc runs several popular media brands in a variety of lifestyle niches. The Canadian company is run by Hassan Youssef. Noteworthy brands include:
- Entertainment: ScreenRant.com (100M), Collider, MovieWeb.com
- Gaming: theGamer.com (37M), GameRant.com
- Cars: TopSpeed.com (2.3M), HotCars.com
- Travel: theTravel.com (2M), SimpleFlying.com
- Sports: theSportster.com
- Tech: PocketNow.com
- Motherhood: Moms.com, Babygaga.com
- People: theRichest.com (1.5M)
Buzzfeed rose to success during the wave of “viral” news stories that were quickly shared among Facebook users in the early 2010s. The company has since expanded through a series of acquisitions and launches. It was founded in 2006 and is led by Jonah Peretti.
- Buzzfeed (95M)
- HuffPost.com (60M)
- BuzzfeedNews.com (13M)
- Tasty.co (6M)
- Complex.com (7M)
Condé Nast is an American media conglomerate that publishes high-brow content for a global audience.
- Fashion: Vogue (10M), Teen Vogue (6M), W Magazine
- Business: Wired (14M), Vogue Business
- Beauty: Glamour (9M), Allure, Self
- Society: Vanity Fair (10M), The New Yorker, Tatler
- Food: Bon Appétit (8M), Epicurious
- Interiors: Architectural Digest (4.6M), House & Garden, The World of Interiors
- Travel: Condé Nast Traveler (4.5M)
- Men: GQ, Pitchfork
The Arena Group
The Arena Group is a media group headed by Ross Levinsohn that primarily publishes in niche sports verticals, with additional lifestyle topics.
- Sports: Sports Illustrated (40M), The Hockey News, The Spun, Surfer, Powder, BikeMag, Snowboarder, Skateboarding
- Finance: The Street (12M), Tough Nickel, Crypto Investor, Dealbreaker
- Lifestyle: Parade (16M), Pet Helpful, Den Garden, Spry Living
- Fashion: Fashionista (1M)
- Food: Delishably (1M), Relish
- Discovery: HubPages
- Men: Men’s Journal
Trusted Media Brands
Trusted Media Brands was formerly known as the Reader’s Digest Association before rebranding. They notably own several video-first media channels such as Fail Army, @thepetcollective, and @thisishappeningofficial.
- Taste of Home (30M)
- Family Handyman (13M)
- Reader’s Digest
- Birds & Blooms
- The Healthy (2M)
Future PLC is a British publishing company that has acquired several notable American media brands in recent years.
- Tom’s Guide (26M)
- Cinema Blend (15M)
- Space.com (13M)
- Marie Claire (9M)
- Who What Wear (7M)
- Country Life
- Tech Radar
- Homes & Gardens
- Wallpaper (700k)
- Cycling News
- Decanter (500k)
BDG Media Group
BDG is a media company with a millennial and Gen Z audience founded by Bryan Goldberg, who had previously founded Bleacher Report before selling it to Time Warner.
- Print: W Magazine
- Fashion: Bustle (21M), NYLON, The Zoe Report (3M)
- Lifestyle: Elite Daily (12M)
- Culture: Gawker (2M), Mic, Inverse, and Input
- Parenting: Scary Mommy (4M), Fatherly, Romper, The Dad
Apartment Therapy Media
Apartment Therapy Media operates several online media brands in the women’s interest niche. Maxwell Ryan is the CEO and Founder.
- ApartmentTherapy.com (11M)
- TheKitchn.com (25M)
Vice Media has become known as the largest independent youth media company on the planet. Founded by Shane Smith, Nancy Dubuc served as CEO before stepping down in 2023.
- Vice.com (24M)
- Refinery29 (11M)
- i-D Magazine
Ziff Davis operates several internet businesses including media companies. They even own the famous Moz SEO tools. Vivek R. Shah is the CEO, based in New York City.
- PC Mag (20M)
- Mashable (11M)
- Extreme Tech
- RetailMeNot (18M)
- Everyday Health
Static Media owns several media brands in the entertainment, food, pop culture and lifestyle spaces. The CEO is Reggie Renner, who also founded ZergNet. He is based in Noblesville, Indiana.
- Entertainment: Looper (21M), Slash Film (5M), Grunge.com (5M)
- People/Celebrities: TheList.com (14M), Nicki Swift
- Food: TheDailyMeal.com (10M), Mashed.com (8M), Tasting Table (3M), FoodRepublic.com (2M), Foodie.com
- Female: Glam.com, Women.com
- Travel: Explore.com (2M)
- Health Digest
- House Digest
Leaf Group is a lifestyle media company and online art marketplace holding company. It owns The Other Art Fair, Saatchi Art, and Society6 in the art space.
The media brands it operates are:
- Livestrong.com (11M)
- Hunker (8M)
- eHow.com (4M)
- Well+Good (8M)
- Cuteness.com (1.5M)
- Only In Your State
- Sapling (1M)
Digital Trends Media Group
Digital Trends Media Group runs several tech and lifestyle media brands. Ian Bell is the founder and CEO, based in Portland, Oregon.
- DigitalTrends.com (16M)
- TheManual.com (2M)
Vox Media is a leading publisher of current events and lifestyle content with a strong New York audience. Jim Bankoff is the co-founder and CEO based in Washington DC.
- Popsugar (14M)
- New York Magazine (11M)
- Now This
- The Cut (5M)
- The Strategist (11M)
- Grub Street
- Eater (11M)
- the Verge
- the Dodo
The Chernin Group
The Chernin Group is a media and tech group led by Peter Chernin. It operates a wide variety of internet businesses including the media brands Food52 (7M), Surfline (4M), the Meateater, and Hello Sunshine.
IncNut Digital is an Indian media company with several popular lifestyle sites for women.
- Stylecraze (10M)
- MomJunction (7M)
- The Bridal Box
Clique Brands was a media company founded by journalists Hillary Kerr and Katherine Power in 2006. Its key investor was Bertelsmann Digital Media Investments Fund. The duo founded Who What Wear, a digital fashion blog, Byrdie, a beauty blog, and MyDomaine, a women’s home and lifestyle site. They sold Byrdie and MyDomaine to Dotdash in 2019 and Who What Wear to Future PLC in 2022.
LoveToKnow Media is a media company based in Vero Beach, FL operating a flagship women’s lifestyle site called LoveToKnow.com, which receives approximately 9 million visitors each month. Spin-off sites include LovetoknowHealth.com and LovetoknowPets.com.
LoveToKnow Media, founded by angel investor Howard Love, also owns media brands:
Gallery Media Group
Gallery Media Group is a publishing company owned by Gary Vaynerchuk who acquired it under his VaynerX holding company in 2017. Gallery operates two flagship brands.
- PureWow (7M), a women’s lifestyle site
- One 37, men’s culture site
In addition to podcasts, the Gallery group owns several notable social handles including @moms, @recipes, @shows, @cocktails, @selfcare, @healthfood, @crafty, @car, @lasvegas, @mombrain, @catfeed, @doglove, @paint, @crush, and @cheeserank.
Wise Publishing is a financial media company run by CEO Kyle Trattner in Toronto, Canada.
- MoneyWise.com (6M)
- Investor Junkie (forwards to MoneyWise)
Mansueto owns two heavy-hitting business publications.
- Fast Company (5M)
Quillt Media was founded in 2016 by Kasey Grelle. In 2023, it was acquired by Ryan Graves’ Saltwater Capital company.
- Travel Awaits (3M)
- Suggest.com (900k)
All Gear Digital
All Gear Digital, formerly known as Lola Digital Media, operates a handful of niche interest brands in different verticals. Eric Phung serves as CEO and co-founder.
- SoapHub (5M)
- GearJunkie (1.7M)
- Switch Back Travel (1.7M)
- Bike Rumor (1M)
- The Inertia
- I Run Far
- Explorers Web
Editorialist is a semi-annual magazine and fashion blog published by Kate Davidson Hudson and Stefania Allen. It received about 1.7 million visitors each month.
SANDOW Design Group
Sandow is a traditional media company with a focus on high-end design and luxury consumables. They even have a division that distributes magazines to private jet travelers.
- New Beauty (1.5M)
- Interior Design (200k)
- Leaders Magazine
- Luxe Source (100k)
Vertical Scope operates several niche websites and community forums across many categories such as automotive, power sports, outdoor, home, health, and technology.
- AutoGuide.com automotive websites: toyotanation.com, benzworld.com, and bimmerfest
- PetGuide.com network: GermanShepherds.com, GoldenRetrieverForum.com, PoodleForum.com, YorkieForum.com, CatForum.com and FishForums.com
- Wellness: RateMDs.com, Mothering.com, VeggieBoards.com
- Sports: TennisForum.com, FootballForum.com, MMAForum.com, BasketballForum.com, WrestlingForum.com, SkiingForum.com, and SnowBoardingForum.com.
- Technology: HomeTheaterShack.com
JGD Media Group
JGD Media Group is a media company founded by Canadian Jon Dykstra in 2012. Its flagship property, Homestratosphere, receives around 1.8 million visitors each month. Dykstra writes about independent web publishing on Fat Stacks Blog each month.
MMC Media LLC
MMC Media was founded by Mckinzie Bean and operates women’s lifestyle websites for beauty, skincare, and makeup tips.
- WeHeartThis.com (1.5M)
Uncoached Corp was founded by Nat Berman and operates in different niches such as pets, finance, travel, automotive, home, and entertainment.
- moneyinc.com (1M)
Venture 4th Media
Venture 4th Media operates multiple niche websites in diverse verticals. The online media company is run by Ewen Finser.
- GuitarSpace.org (300k)
- alloutdoorsguide.com (100k)
Digiday Media is a business media publisher with industry-specific, professional audiences.
- Digiday (300k): media industry publication
- Glossy: fashion and beauty industry publication
- Modern Retail: retail industry publication
- Worklife: workplace publication
Moss Digital Publishing
Moss Digital Publishing is a digital media company founded by Anat El Hashahar, who goes by Anne Moss in the US. Anne has built her media company from the ground up. She began by founding the cat forum website The Cat Site (1M) before deciding to invest the advertising profits into niche content sites across different verticals.
Moss Digital Publishing generates nearly $200,000 each month. It employs 50 employees full-time. Moss has stated in a recent podcast interview that her top 5 websites bring in 70-80% of her overall revenue each month. 90% of revenue comes from display ad revenue, and the rest comes from Amazon affiliates.
- HomeDecorBliss.com (1M)
- TripMemos.com (50k)
You can read about Moss’ digital publishing journey on her blog Yeys.com.
Digital Authority Group
Digital Authority Group is an American digital media group founded by Paul Lemley in Minnesota. Lemley currently runs 50 niche sites and expands into 10 new websites every quarter.
- RunnerClick.com (120k)
Pear Media Management
Pear Media owns several valuable travel domains and publishes travel content for American and Chinese audiences.
Pear owns London.com, Paris.com, Rome.com, Madrid.com, GreatBritain.com, Italy.com, Spain.com, Sweden.com, Russia.com, Turkey.com, Hungary.com, Panama.com, America.com, Brazil.com, Chinese.com, Tokyo.com, Japan.com, Pakistan.com, Mongolia.com, and Singapore.com.
Angry Owl Technology Group
Angry Owl is a Nebraska publishing business founded by Andrew Helling.
- TravellersWorldwide.com (1M)
Northern Lights Media LLC
Northern Lights is run by David Weliver and operates a website in the financial space.
- Money Under 30 (700k)