You must create a media kit for your blog or social media accounts to establish a solid online presence and earn money as a blogger or influencer. It’s critical, and even vital, to cultivate connections with the brands and businesses you want to be sponsored by or that you hope to support in return for sponsorship.
If you’re new to the world of sponsorship or just plain confused, we’ll walk you through the steps of creating a simple media kit for your blog. Here, we’ll explain what a blog media kit is and what it should include.
What is a Blog Media Kit?
As a blogger or social media influencer, you could think of a media kit as a type of resume. You can use this document to send an overview of your blog or platform to potential sponsors. A PDF file is the most used media kit format though you could also create a static webpage. Blog media kits share your achievements while writing your blog or your engagement on a social media platform.
Potential clients will be able to see whether your blog or social media is a suitable fit for their company and vice versa.
Why You Need a Blog Media Kit as a Blogger or Influencer
To start earning money through sponsored posts from your blog or social media accounts, you must create a media kit. Your digital media kit will likely be requested by every company interested in working with you. Even though you might not have gotten a request just yet, you’ll want one on hand in case businesses start contacting you. Having a media kit ready to go will save you time and stress.
A media kit serves the same purpose as a business card or resume. You can show your potential sponsors what you’re capable of doing and how much effort you’re prepared to put into it. A well-prepared blogger or influencer will be more likely to get a response from a company than a less-prepared one, so let’s start making your media kit today.
Blog Media Kit Checklist
Your media kit is likely to include a wide range of items. Sponsors want to know what makes your personal brand or blog unique and stand out from the competition. Here are just some of the essential things you will need for a blog media kit.
Making your blog logo distinctive will help brands remember you and show them what your style is. Having the same visual design on your social media platforms, blog, and media kit will help you develop trust with your consumers and new customers, making your brand more visible and increasing your online presence.
Choose a specialty font or image when creating a logo for your business or brand and input the name of your company or brand. There are a lot of beginner design tools that can help you come up with hundreds of logo ideas for your business. Choosing the right one takes just a few minutes!
Blog Name & URL
Having your blog name and URL clearly visible is crucial! Your target audience may not be able to memorize, spell, or comprehend awkward names. Make it clear who you are and where you can be found on the web.
You might want to create a custom URL where your media kit will appear. The URL should be unique yet similar to your brand name. Most people just go with blog.com/media-kit if they want it on their website.
Blog Mission Statement
Having a blog mission statement will make it clear to potential sponsors what your blog is all about. When it comes to blogging, there are a lot of people in the game. How can you stand out?
You might want to include links to your top blog articles so brands really get a sense of who you are.
You’ll be able to keep all of the goals of your blog in check if you have a clear blog mission statement. Brands will assume this is the road plan for all of your future blog topics.
Blog Statistics like Pageviews & Followers
Statistics not only show how well your business blog is performing, but they also help you earn a good reputation and authority with your audience. In Google Analytics, a “page view” is what you get every time someone goes to your blog and opens a page in their browser. How many people view your blog is shown there. The more readers your blog attracts, the more followers you get. This also means an increase in the chances that advertising or sponsors will want to work with you. Display your pageviews and followers in a simple straightforward way.
You should include demographic information about your audience or followers in posts about them since this helps companies determine whether or not they are the kind of people they want their products in front of or not.
Before collaborating with an influencer, a corporation has to do extensive research about the influencer’s industry or target demographic. A brand’s target demographic doesn’t need to be precisely matched; instead, it needs to meet and engage.
As they say, a picture is worth a thousand words! Be sure to include at least 1 or 2 photos that really show what your blog is all about. This is typically a portrait.
Your Full Name
It’s common for bloggers to forget to register their media kits with their full names. This is a crucial piece of information that should not be overlooked! Remember, prospects who are willing and interested to work with you will always be curious about your identity first. Make sure to put your full name in your media kit clearly.
Take the time to ensure that the bio in your media kit portrays your education, past work experience, and personal interests.
Being true to your own personal style and tone may get you more points than you realize when it comes to demonstrating who you are as an influencer or blogger to potential sponsors.
Working with sponsors who do not share your principles is detrimental to your career, just as working with bloggers or other influencers who do not share their views is harmful to their businesses.
It’s best to express your dreams, interests, and passions so the PR person can make sure they align with their brand.
Your Contact Details
Adding your contact details to your blog media kit is very important, so you should not forget this part. Your potential sponsors will look for your contact info when they realize you’re a good fit to work with them. Usually, contact information is found at the end of the blog, so highlight this section to keep that conversion coming neatly and successfully.
Here are a couple more things you could add to complete your media kit.
Examples of Past Work
Including your past work or collaborations can help you get even more potential customers or sponsors to work with. If you’re a fashion blogger, you can add previous modeling projects you’ve accepted in the past and provide a summary of your experience in the said field.
Be specific about the services you offer. Do you offer blog posts, social media promotion, how many images, how many Instagram stories, etc. Add your skills to your media kit necessary for your chosen industry.
Don’t include prices, however! These will be determined based on the amount of work the brand requires for their campaign.
What Makes Your Blog Unique
Blogging involves much more than just putting out fresh content regularly. Your blog will stand out if it has these characteristics: a passion for what you do, frequent updates, meticulous attention to detail, and unique features that set it apart from the competition—keeping an eye on favorite blogs that talk about the same topics as you is another way to grow more popular than other blogs in your sector. To make your media kit stand out, provide information on what sets your blog apart from the rest of the competition.
Talk about past projects with possible sponsors so companies can get a better idea of your level of professionalism. Write down your previous campaigns’ outcomes, such as how many people clicked links or purchased products. Testimonials are insights into your work ethic and commitment as an influencer.
How to Make a Media Kit
We’ve finally covered what you’ll need for your media kit. Now, it’s time to design your blog media kit! Here’s how you can get started:
Bloggers who are new to graphic design might benefit from using Canva. With Canva, anyone can design beautiful graphics, put text on images for blog posts, and make other media. This tool may also be used to create Instagram Stories and Pinterest idea pins. It can also be used to create a stunning media kit!
Starting a new project from scratch using Canva allows you to create pages that effectively portray your brand identity and the work you perform. Photos and shapes are only a few of the many options. Additionally, Canva offers a variety of typefaces and color palettes to match your branding.
Hire a Designer to Make It
If you’re not a big fan of Canva or have a lack of creativity, you can skip the designing part and hire an expert to do the job for you. Business owners and bloggers do this nowadays since it’s more convenient for them and saves them time. Are you a struggling artist or designer? Simply hire a professional graphic designer for your blog media kit, and you have nothing to worry about anymore.
How long should a media kit be?
Media kits may be anything from 1-2 pages to 3+ pages in length, depending on how long you’ve been blogging and how much your brand has evolved.
Should I include fees in my media kit?
You may do so, but the decision is solely yours. You might also include the price of Instagram posts, story collaborations, or a complete blog partnership with social media platforms.
Difference between a Media Kit and a Press Kit
Advertising companies or former clients may want to view a media kit to assess how successful your brand is at attracting customers and offering excellent customer service. On the other hand, your press kit is a one-stop shop for anything a media producer would require when they want to interview you.
Should I write in the first person or third person?
First-person address: “I’ve worked with brands like…” Third-person address: “Hazel has worked with…” If we had to choose, we would go with the third person. The idea is to distance oneself from your blog posts. When you send out your media kit, you’re promoting yourself in the same manner, an agency would. Still, the most significant thing to do is choose what makes you feel comfortable.
Use Your Media Kit to Pitch Brands
Now that you have your media kit ready, it’s time to pitch to brands! Yes, you may be starting just now and have a long way to go, especially at increasing followers and building up your reputation. The thing is, though, you have nothing to worry about because “Nano influencers” with less than 10,000 followers but who have the most number of past collaboration experiences still have a higher chance of making it to the top.
So, do not be afraid to put yourself out there and make business pitches regardless of your following size. This is the first step to making your dreams come true!
Media Kit Examples
Here are a few media kit examples for reference: