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Digital media publishing can be seriously profitable. Even as an independent publisher, there’s a lot of money on the table to be had. Unsurprisingly, some celebrities with household names have decided to launch their own digital publishing companies and cash in on their likeness. Here are several stars who have forayed into the digital publishing world.
Many actresses have found success not only in front of the camera but also behind the scenes running their own businesses. These savvy entrepreneurs have launched digital media companies that cater to a wide range of interests, from fashion and beauty to lifestyle and wellness.
Some of the most successful actress-turned-entrepreneurs include Jessica Alba, Gwyneth Paltrow, and Reese Witherspoon. Jessica Alba’s company, The Honest Company, is a trusted resource for safe skincare products. But today I want to focus on media companies launched by celebrities.
Goop by Gwenyth Paltrow
Goop is a digital media company founded by actress Gwyneth Paltrow. The company focuses on health and wellness, with a particular focus on older women’s issues. The site provides expert-backed advice on everything from skincare to motherhood. While Goop has had its fair share of controversy due to Gwyneth’s penchant for expensive gadgets that make her seem out of touch, there’s no denying that there is in fact, an audience for this type of ultra-high-end content.
Hello Sunshine by Reese Witherspoon
Reese Witherspoon’s media company, Hello Sunshine, produces and curates female-focused content that celebrates women’s stories across different platforms.
The company produces films, television shows, podcasts, and digital content that feature strong female characters and narratives. The company strives to tell empowering stories that reflect the diverse experiences of women.
Hello Sunshine also works to create a community of women who can share their stories and experiences with each other. The company has produced several award-winning projects, including the hit HBO series Big Little Lies and the Apple TV+ series The Morning Show. Hello Sunshine is committed to creating content that amplifies the voices of women and encourages them to pursue their dreams.
HelloGiggles by Zooey Deshanel
Zooey Deshanel’s media company, HelloGiggles, is a positive online community for women. The site features articles on everything from pop culture to politics and has a particular focus on celebrating diversity. Founded in 2011, the company produces content that is both entertaining and empowering. HelloGiggles covers topics such as lifestyle, entertainment, health, beauty, fashion, and more. The company also hosts events such as panel discussions and workshops to further engage with its audience.
Poosh by Kourtney Kardashian
Kourtney Kardashian’s lifestyle website, Poosh, is all about helping women live their best lives. The site covers topics like wellness, motherhood, and style, and features expert advice from some of the top names in the industry. Poosh offers a wide range of products and services designed to make life easier and more enjoyable.
Lauren Conrad Media by Lauren Conrad
Lauren Conrad’s media company, Lauren Conrad Media, produces content across multiple platforms. The company focuses on lifestyle and fashion and includes a blog, podcast, and YouTube channel. Lauren has shifted to full-time fashion design in recent months, but there’s no doubt her blog helped her retain the audience she earned through her work as a reality TV star on Laguna Beach and The Hills.
Both Goop and Hello Sunshine have found success by catering to a niche audience. They offer quality content that speaks to their target demographic. If you’re looking to start your own digital media company, consider what niche you could fill. What interests do you have that you could share with the world? And what unique perspective can you offer?