Once you run a blog, one of the most frequent questions is how often should you publish a new blog post? You might be worried that you’re posting too much or not enough, but don’t overthink it.
It’s normal to have these doubts, especially if you’re starting a business or personal blog. Well, you’ve come to the right place. This article will cover blog posts’ frequency, quality, and more.
Blog Post Frequency
What is the ideal blog post frequency? The never-ending question. Some people claim two to four times a week is perfect, while others say every day is a must. The truth is that it depends on the niche. If you talk about news, the frequency should be significantly higher than someone who talks about Education or Literature.
That said, focus on the data. Do readers come back more frequently if you post three times a week or five? Do you notice a decline in traffic if you post every day? Each target audience is different, and you need to understand what they want.
Let’s dive into different strategies for how often to publish a new blog post.
New vs. Experienced Bloggers
Are you a new blogger? Then you might want to speed things up and publish more often than a veteran blogger. Why? Because their blog probably already has enough content to keep visitors around for a while.
But if you only posted two entries, readers can’t stick around. As you gain experience in the WordPress world, you’ll decipher the ideal frequency for you. In the meantime, deliver new posts often and create an online presence.
As discussed in the previous point, some brands and bloggers simply must post more often than others. High-volume publishing means you deliver a lot of content consistently.
Make sure that what you write is relevant, though. It doesn’t matter if you provide your readers with hundreds of new posts a month if they don’t care about what you’re saying.
Check out what other successful blogs and companies are doing. What are they talking about? What are the new trends people are interested in? High-volume publishing only works if you adjust to what people want to read.
Quality vs. Quantity
This piece of advice applies to everything else in life. Take a step back and ask yourself: “am I delivering for the sake of delivering, or do I have something relevant to say?“
Your readers probably want quality content over quantity. Sure, it’s great to wake up every day to a new post, but at what cost? If you’re not getting anything good from a blog, you might as well stop reading it.
Although you want to post relevant, quality content, you should also aim to publish consistently. Don’t post three times a month and then disappear for half a year.
If you have ideas and content to publish often, spread the publications in time. It’s easy to feel inspired and provide your readers with three great entries in a row, only to then vanish for months. Don’t fall into that trap!
Hopefully, these tips have given you a clearer perspective on how often to post and how long a blog post should be. Don’t stress over it – I promise you will sort things out as you go. Blogging is a journey and takes time. Enjoy the process!