One Million Words: How Word Count Affects Your Blog’s Earnings

How much can a website make with 1 million published words?

That’s a question many people have asked themselves. After all, the more words on your blog, the more Google sees you as an authority in the space, and the more traffic they’ll send you.

Let’s estimate how much income you could earn from publishing one million words on your blog. Remember, the key blog income variables are: page views, RPMs, and posts.

How Many Posts is 1,000,000 Words?

The first thing we need to know is approximately how many blog posts could be created out of 1 million words.

Let’s say your average word count per blog post is 1,000.

That means your blog would have 1,000 total articles, since 1 million words/1,000 words per post = 1,000.

Blog Income from 1,000 Posts

Now that we know this blog has 1,000 posts, we need to estimate the amount of traffic received per post and the RPM of this blog.

Let’s estimate a display ad RPM of $21 per 1,000 page views.

Now let’s estimate that this blog gets an average of 200 page views per post.

That means that it receives approximately (200 x 1,000) = 200,000 page views per month.

With 200,000 page views and an RPM of $21, we can estimate monthly income at $4,200 per month from display ads.

That doesn’t even consider affiliate marketing income which could be double the amount earned from ads, especially if the blog promotes high-ticket items in exchange for a commission.

In any case, writing 1 million words on a blog can put your website in a great position to succeed long term!

Why Total Word Count is Important

Word count has a strong impact on a blog’s traffic and earnings.

Here are some ways in which word count can influence these aspects:

SEO: Longer articles often provide more opportunities to naturally include relevant long-tail keywords, which can improve search engine rankings and attract organic traffic. Longer articles have the potential to cover a topic more comprehensively, which can make them more valuable to readers and search engines.

User Engagement: Reder satisfaction increases with word count. A well-written, informative longer article may keep readers engaged for a longer period, reducing bounce rates and increasing the chances of social media shares or backlinks.

If visitors spend more time reading a longer article, it can positively impact the site’s overall dwell time, which is a metric that search engines consider when ranking pages.

Quality over quantity: While word count matters, the quality of content is crucial. High-quality, valuable content tends to attract and retain readers more effectively than long, poorly-written articles.

Audience preferences: The ideal word count may vary based on the audience and niche. Some audiences prefer shorter, more concise content, while others may prefer in-depth, longer articles.

There’s no one-size-fits-all rule for word count, and the success of a blog depends on factors like content quality, niche, promotion, and audience engagement. Focus on creating valuable, relevant content that caters to your audience’s needs rather than solely aiming for a specific word count.

Monitoring analytics data can help you understand how your audience responds to different content lengths and adjust your strategy accordingly!

How to Measure Total Word Count

My favorite plugin to measure and analyze total word count as well as post word count is the free WP Word Count plugin!

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