At the beginning of last year, I set out to outsource most of the content on my blogs. I said a lofty goal to publish 1,000 posts on each blog.
Truthfully I’ve never managed to publish this amount of content.
But still, I started researching methods for managing high-volume blog content publishing.
Here is what I’ve discovered to best accomplish publishing a large number of blog posts as quickly as possible.
Plenty of digital media brands publish in volume. It’s a key aspect of the media business.
The more you publish, the more page views your site gets and the more money you make.
Create Systems to Publish at Scale
Growing your blog through high-volume publishing can be effective, but it’s essential to maintain quality and consistency.
Here are some steps to create systems for high-volume publishing:
Content Calendar
Plan your content in advance using a content calendar. This helps you organize topics, keywords, and publication dates.
Set realistic and achievable goals for the number of posts per week or month.
Batch Content Creation
Create content in batches rather than writing each post individually. This allows you to streamline the writing process and maintain a consistent style.
Dedicate specific days or times for content creation.
Content Templates
Develop templates for different types of posts. This ensures a consistent structure and makes it easier to create content quickly.
Templates can include sections for introductions, headings, subheadings, conclusions, etc.
Outsourcing
Consider outsourcing certain tasks like research, editing, or even content creation if your budget allows.
Hire freelancers or content agencies to help you maintain a high publishing frequency.
Automation Tools
Use automation tools to schedule and publish posts at optimal times. This helps maintain a regular posting schedule without requiring constant manual intervention.
Social media scheduling tools can also help you promote and share your blog content automatically.
Keyword Research
Perform thorough keyword research to identify topics that are relevant and have a high search volume.
Integrate these keywords naturally into your content to improve search engine visibility.
Quality Assurance
Even with high-volume publishing, prioritize quality. Maintain a high standard for grammar, spelling, and overall content quality.
Have a review process in place to catch errors before publishing.
Promotion Strategy
Develop a promotion strategy to ensure your content reaches a wider audience.
Utilize social media, email newsletters, and other channels to share your posts.
Analytics and Feedback
Regularly analyze the performance of your content. Identify what works and what doesn’t through analytics.
Pay attention to user feedback and adjust your content strategy accordingly.
Stay Consistent
Consistency is key. Stick to your publishing schedule to build trust with your audience and improve your blog’s credibility.
If you commit to a certain frequency, make sure you can sustain it in the long run.
Remember, the key is to find a balance between quantity and quality. High-volume publishing can be beneficial, but not at the expense of content integrity and user experience.