15 Types of Blog Posts Every Blogger Should Write

Here are the main types of blog posts that every blogger should write at least once! These blog posts are great to have in your repertoire when you don’t know what to write about. While your instinct might be to write another long-form content article, it’s good to switch it up from time to time and surprise your audience with a new type of article for your blog!


A listicle is a type of article written in a list format that outlines important parts of the content. For bloggers and content creators, listicles are a convenient way to present large amounts of information in easy-to-scan and bite-sized portions. Producing content in such a way makes it easier to educate and delight readers.

Best Of

With a “best of” blog post, readers can expect to finish the piece by gaining some new information and takeaways. This is ideal for readers who want to quickly get the information they need and carry on with their day.


Whether it’s tying a tie or baking a pie, how-to guides are popular among people who are looking for answers to their prevailing questions. Through these types of blog posts, you can be a thought leader and share your industry knowledge to set the stage for powerful lead generation.

Beginner’s Guide

Writing a beginner’s guide allows you to mentor your readers from a distance and help them get started in any hobby or topic they want to learn more about. These types of blog posts are also great for SEO purposes as they are seen as helpful and informative by Google algorithms.

Ultimate Guide

Ultimate guides can be a fantastic weapon in your SEO arsenal and is a great opportunity to position your blog as an authority in the industry. The goal of this content is to provide better information than all of the other top-ranking posts in the search results.

What is

When writing “what is” articles, it is important to provide reliable insights and different perspectives to the table if you want a future-proof blog. These types of blog posts can continue to attract links for years to come after their initial setup.

Pillar Page

Also known as a power page, cornerstone content, or content pillar, a pillar page is a type of content that covers the overall topic through targeted clusters of relevant and in-depth information. By publishing comprehensive content like a pillar page, you are creating content that appeals to targeted audiences and search engine algorithms.


Creating a checklist for your readers gives them a detailed step-by-step breakdown of what they need to do in order to achieve a goal. Checklists can also be used for lead generation as this type of content provide useful resources that your audience would probably want to download and consume.

Case Study

Publishing a case study blog post is a great way to give real-life examples of a topic that is valuable to your audience and niche. It is ideal for both new and established business bloggers as it uses data and tangible results that illustrate how your product or service solves a particular problem.


FAQs or frequently asked questions are an important element in your website strategy. A well-thought FAQ section allows you to answer the commonly-asked questions surrounding your products or services. This enables you to connect more with your audience and optimize the overall user experience.


Creating statistics blog posts gives more credibility to your content and allows your readers to feel more confident with the information they get from you. While this may require some upfront work, publishing reliable statistics can increase your blog’s reputation and prove that you are worthy of your reader’s time.


Infographics are one of the best tools to drive traffic to your website and break from your average wordy blog post. Through this informative and easy-to-digest content, data visualizations like bar graphs and pie charts are presented with striking visuals to help communicate information effectively.

Product Review

Nowadays, people always look for reviews before purchasing anything. From gadgets to clothing pieces, you can spend a few minutes of your day writing down the pros and cons of the recent product that you’ve bought.

Comparison Post

Similar to a product review post, a comparison blog post involves writing an in-depth review about a product along with a few alternatives to nurture potential buyers closer to making a purchase. This will also help your audience make the best decision possible for their specific needs.

Expert Interview Post

Expert interview type of posts involves conducting an interview with an industry expert or anyone relevant to your niche to develop a piece of content that can bring value to your readers. This will bring a fresh perspective and adds more credibility to your website.

Resource List

Whether it is websites, books, or toolsets, you can compile a list of resources containing information that can bring value to your readers. The goal of creating this type of content is to provide a utility so people can have a clickable resource containing all the answers they need.

Industry News

When publishing industry news, it is important to always “be in the know” when something important is happening within your chosen industry. This will allow your audience to see you as an authority in your field and as an industry expert that they can visit in the future for all of the latest industry news and trends.

Guest Post

If you’re aiming to climb up the search engine results page and want to gain access to a broader audience, then creating a guest post is the answer. This can be a great way to strengthen your online authority and show your audience that you are an expert in your field.


From e-books to free products, everyone appreciates the possibility of receiving gifts for free. You can host a giveaway in exchange for their name and email to generate new subscribers. Offering freebies on your website can also be a great way to get people talking about your website online.

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