If you run your own blogging business, it can be challenging to keep up with all the tasks you need to do. It’s a good idea to outsource some of the jobs that take up your time so that you can focus on the most important tasks for your business. Here are blogging tasks to outsource to free up your time to focus on more important things for your business.
Generate Content Ideas
One of the biggest challenges in content creation is coming up with ideas for new content. What should you write about? How can you create something that people will find interesting enough to read? And how can you come up with enough ideas that you have enough material for regular posts?
Hiring a writer or a team of writers who know how to produce engaging, high-quality content gives you access to their expertise—and their creativity—so they can help you come up with great blog post topics and even take on some of the writing themselves.
It can take hours to do blog post keyword research, especially if you have a specific topic that you want to target. You’ll need to figure out which keywords your audience is searching for, what the search volume is like, and how difficult the competition will be. It’s essential not just to do keyword research once – it should be an ongoing process so that you can keep up with changes in search behavior over time and algorithm updates from Google and other search engines.
In today’s highly competitive digital landscape, businesses need to watch what their competitors are doing. It takes a lot of time and energy to monitor everything from tweets to blog posts to get an accurate picture. So why not outsource this task? You can hire an agency or freelancer specializing in market research and competitor analysis. They’ll identify your biggest competitors’ strengths and weaknesses, so you can determine how best to position yourself against them without spending any time researching yourself!
Reach Out to Experts
Consider reaching out to influencers in your industry. Ask them if they would be willing to contribute a guest post for your blog or if you can interview them for a post on your blog, podcast, or YouTube channel. This will help establish you as an expert in the field and provide valuable information for your readers/listeners/viewers.
Whether you’re interviewing an expert for quotes or finding contributors for your blog, it’s often helpful to reach out to people who have expertise in areas related to what you’re writing about. Finding experts, contacting them, and building relationships with them can take time away from other important tasks, so consider hiring someone else to take care of it.
Research Facts and Statistics for a Post
You might want to write a post that requires research, such as “The Top 5 Ways Your Business Can Save Money by Outsourcing” or “The Top 5 Reasons to Hire a Virtual Assistant.” But finding the information needed can be tedious and time-consuming. If you find someone good at research, they can easily find the facts and statistics you need so that you can focus on writing the post instead of spending hours looking for information.
This is one of the blogging tasks to outsource and it is as simple as it sounds: Research specific facts and statistics that will back up the conclusions you’re making in your post and list them in a spreadsheet.
Plan an Editorial Calendar
It’s easier to create many posts when you’re looking at a list of assignments you need to complete. I suggest having your team members plan out an editorial calendar for you and your blog. This person can create a schedule for when things need to be written, published, and promoted and organize it all for you to see the plan at a glance.
Find Images for Your Blog Posts
Images are essential for creating posts that people will want to read, share, or pin. You may not have time to search for images or might not know where to find them, so let your team member handle this task! They can find free-to-use images that will make your posts pop.
Create Pins for Your Posts
Pins are very valuable marketing soldiers. They’re great ways to promote your blog and drive traffic back to it. But they take time to design, and if you don’t know what makes a good Pin, you may not get the results you want when you create them. Let your team member handle this task so that they can create great Pins that will help drive traffic back to your site.
Create Other Social Media Graphics
The graphics that you post on Instagram and Twitter should be consistent with the rest of your branding and should be high quality. If you spend a lot of time creating these posts, consider outsourcing it to someone who could create a few posts at once or even create them for you regularly. This way, instead of having to spend an hour each week creating posts, you could spend that time creating more content for your blog instead!
Send Your Email Newsletter
Do you have an email newsletter? If so, this is something that could easily be outsourced. You could have someone else send out your emails each week, whether it be an update or new content from your blog. They could also help manage your list and ensure that everyone is getting the emails they want!
Write Blog Posts
Writing blog posts is one of the most common tasks that bloggers outsource, and for a good reason. If you’re trying to market yourself or your business online, you need a steady stream of written content—and it can be hard to keep up with that if you’re wearing multiple hats in your company. Outsourcing blog writing lets you hand off this task entirely to someone else so you can focus on other things.
Edit Post Writing and Proofread
You may have an internal employee who is a better writer than you are but can’t handle all of the writing tasks associated with running a business’s blog. In that case, outsourcing the editing and proofreading tasks can free up their time from those tasks to focus on what they do best: writing!
Format Posts on WordPress
Even if you don’t want to outsource the writing of your blog posts, formatting them once they are finished is another great task to outsource. You might spend hours trying to make sure everything looks just right when you could spend that time working on other parts of your business instead.
Add Internal Links
New content is being published all the time, so you need to link back to older posts. This is good for SEO, but it helps your readers find more content that may interest them.
Update and Optimize Older Posts
SEO is a process that never ends, which means that even your oldest blog posts can always benefit from a little fresh attention. Try taking some time to go through your back catalog and improve your SEO. If you don’t know where to start, look at what the competition is doing and try to outdo them!
Manage Your VA
Even if they’re running your whole blog and writing most of the content, you still need to be involved in managing your virtual assistant (VA). Make sure you’re keeping up on regular calls or meetings with them to always be in control of how things are going.
If you struggle with time management, you’ll find this list helpful. It breaks down a few popular blogging tasks and suggests ways to outsource them effectively. If you’re not sure where to start, running your blog could be easier than you think. This article covers informative content about blogging tasks to outsource.