As a new Mailchimp user, you’ll likely be using a free email account at first to send out your business newsletters. As you grow you should think about setting up a custom domain email address for your business and using it to send out your email newsletters.
Your newsletters will appear ten times more professional when they come from “email@example.com” or even “firstname.lastname@example.org” which is popular with a lot of corporations.
In my opinion, newsletters should be sent from real email address (don’t use “email@example.com”) that recipients can actually respond to! After all, the purpose of email marketing is to strengthen a true and genuine relationship with your business’ followers.
I’m always shocked at the number of corporations who send emails from a no-reply email. To me, it’s the equivalent of speaking to a person and walking away before they have a chance to respond. It’s just rude!
Since you’re a much more savvy business owner, let’s go over how to setup a custom email address from your domain in Mailchimp so you can use it to send out your newsletters.
This will work both with automated and manual Mailchimp campaigns!
Verify your Domain in Mailchimp
First we need to verify to Mailchimp that we we actually own the domain.
Click your name at the top right, and then Account
Click the Settings dropdown and then “Verified Domains”
Click Verify a Domain
Enter your custom email address and then click Send Verification Email
Click the big Verify Domain Access button in the email you receive from Mailchimp
Voila! You just verified your custom email address for use in Mailchimp. You can stop here if you’re in a rush, but if you have time, I’d recommend completing the following section before using your custom email in newsletters.
Authenticate the Domain
Authenticating your domain makes it appear less fishy in others’ inboxes. Because Mailchimp will be using their servers and your email address to send these emails, some mail clients are more likely to flag this as spam. We can help avoid that by authenticating the domain.
Click View Setup Instructions
Copy the CNAME Record Key given by Mailchimp:
Now we need to log into our hosting account to edit the DNS Records and add a CNAME Record.
I’ll show you how I do it on my hosting provider A2’s cPanel. If you host on another provider that uses cPanel, it will be quite similar:
Search your cPanel for DNS and select Zone Editor
Find your domain and click the corresponding +CNAME Record button
A pop up should appear where you’ll input the values given by Mailchimp:
Click Add a CNAME Record to finish up.
A green success message should appear in the top right corner.
Go back to Mailchimp and select Authenticate Domain
You may receive a red error message like this:
That’s ok! DNS Record changes can take a little while to update, so in the meantime, our domain is verified for use, so let’s update our Campaigns with the new email.
Add Your Email Address to Your Campaigns
You can either create a new Campaign and use the new email you just verified, or you can edit your existing ones.
I’ll show you how to edit an existing one:
Select Campaigns from the menu at the top left
Mouse over the Campaign you want to edit and choose Pause and Edit
Confirm you want to Pause the campaign.
Click the word Setup at the very bottom of your screen
Scroll down until you see the “From email address” field. If you’re creating a new Campaign from scratch, this is where you’ll pick up.
Add the new email address you’d like your Mailchimp emails to come from.
At the top right, click Save and Exit if you’re editing a Campaign, or continue on if you’re creating a new one.
Re-activate your Campaign if it was paused, and voila! You just set up a custom domain email to send out all your newsletters from!