Many bloggers dream of the day their site starts generating a million visits every month. If I could get my blog to that level of substantial traffic, just how much income could I potentially earn from those 1 million hungry readers?
I’m a full-time blogger and I’ll walk through the estimated advertising, affiliate, sponsorship, and premium content revenues possible for a blog with 1 million monthly views.
How much is 1 million page views really worth? The math is actually quite simple.
Here is an estimate for how much revenue a blog with 1 million page views per month could potentially generate:
Ad Revenue
Display ads – $20-25 RPM (revenue per 1,000 impressions) is typical. Some niches pay more, others pay less. At 1 million pageviews and a $20 average RPM, this is $20,000 in income!
Affiliate Revenue
Affiliate/product referral fees vary widely, but average around 5% commission.
Let’s say 1% of the 500,000 visitors actually convert and buy a product linked on the site. That’s 5,000 individual sales.
Of course, the actual products purchased could vary widely depending on the If the blog niche. Sofas are $1,000+ while beauty products could be $10 each. Let’s pick a rough average of $100 per sale.
So, if the site refers 5,000 sales with an average order of $100 per sale, that results in a 5% commission of $25,000.
Sponsored Posts
Sponsored post rates also vary widely depending on the niche. We can estimate they typically pay $5,000-$10,000+ depending on the blog/audience. Let’s estimate 2 sponsored posts per month at an average of $5,000 each for $10,000 in sponsored income.
Digital Products
Popular blogs can sell their own ebooks, courses, etc. Let’s estimate 5 products are averaging $50 each for 250 sales per month = $12,500.
Total Estimated Earnings:
Ad revenue: $20,000
Affiliate revenue: $25,000
Sponsored posts: $10,000
Digital products: $12,500
Total Revenue = Approximately $57,500 per month
This is an optimistic estimate to provide a rough idea of monetization potential. Revenue could be higher or lower depending on traffic quality, conversions, niche, and monetization strategy.
But a blog with 1 million monthly readers definitely has strong earning potential in the tens of thousands per month!