Influencer marketing has exploded in recent years, with brands increasingly turning to social media personalities to promote their products and drive sales. At the forefront of this trend is LTK (formerly rewardStyle & LIKEtoKNOW.it), a platform that connects influencers with retailers and enables easy shopping through social media posts.
While the platform itself provides the technology, the real power lies in the hands of LTK’s top creators – the influencers who leverage their style, creativity, and massive followings to inspire purchases and build lucrative personal brands.
We’ll take a look behind the scenes and spotlight some of the influencers propelling LTK’s success through their own savvy social media presence.
What influencers are on LTK?
Some of the top influencers and biggest creators on the LTK platform include:
Emily Gemma (@emilyanngemma) – Lifestyle and fashion blogger with over 1.7 million followers on Instagram. One of LTK’s most successful creators.
Julia Engel (@juliahengel) – Charleston-based Fashion and mom blogger with over 1.4 million Instagram followers. Known for her chic yet accessible style.
Caitlin Covington (@cmcoving) – Southern lifestyle influencer with over 1 million Instagram fans. Specializes in fashion, beauty, home decor and more.
Laura Beverlin (@laurabeverlin) – Mom and fashion blogger with over 1.2 million Instagram followers. Known for her classic, feminine style.
Dani Austin (@daniaustin) – Lifestyle blogger with over 1.3 million Instagram fans. Creates content around travel, fashion, beauty and being a new mom.
These are just a few examples of the many popular creators building their brands and driving sales through LTK’s influencer network. The platform touts thousands of influencers across various lifestyle verticals.
What celebrities are on LTK?
LTK does not disclose a full list of the celebrities or high-profile influencers on its platform. However, here are some notable celebrities who are known to be LTK creators:
Whitney Port (@whitneyeveport) – Reality TV star and influencer with over 3 million Instagram followers. Has her own LTK account.
Amanda Stanton – TV personality and fashion designer with over 4 million Instagram followers. Partners with brands through LTK.
Lauren Conrad – Reality TV star and blogger with millions of followers.
Heidi Montag – Reality TV star from The Hills franchise with over 1.3 million Instagram fans.
Cristy Carlson Romano – Disney child actress and model with over 3 million Instagram followers. Has utilized LTK for product recommendations.
Tori Spelling – Actress and producer with millions of Instagram fans. Uses LTK to share fashion and lifestyle picks.
While not all A-list celebrities use LTK, the platform has attracted several well-known personalities, especially those affiliated with fashion, beauty, and lifestyle brands. Having celebrity creators helps drive visibility and engagement for LTK.
However the majority of LTK’s top influencers are established social media stars rather than mainstream celebrities!
How many influencers does LTK have?
Unfortunately, LTK (formerly LIKEtoKNOW.it) does not publicly disclose the exact number of influencers on its platform. However, some details can provide an estimate:
- In 2021, LTK reported having over 5,000 “LTK Creators” in its network driving sales.
- In an early interview, LTK’s co-founder mentioned having over 100,000 users signed up at that time.
- Various reports indicate that over the years, LTK has had well over 1 million users and content creators sign up for access to its platform.
However, the active number of high-performing, top-tier influencers driving significant sales is likely much lower, possibly in the thousands range.
While the total number of influencers is not publicly known, it’s clear LTK has built an extensive network spanning many different interest areas and levels of influence. Having such a large pool of creators producing shoppable content is a key part of LTK’s model and success.
How many followers do you need to be on LTK?
LTK (formerly RewardStyle and LIKEtoKNOW.it) does not have a strict minimum follower count requirement for influencers to join their platform. However, they do have some general guidelines and recommendations:
- LTK suggests influencers have at least 5,000 followers across their social media channels before applying. This shows a basic level of audience engagement.
- For influencers focused on Instagram, LTK indicates 10,000+ followers is preferred to increase chances of acceptance.
- In addition to follower counts, LTK also evaluates factors like engagement rates, content quality, audience demographics, and niche fit.
- Micro-influencers with smaller but highly engaged audiences in specific verticals like beauty, fashion, or parenting may be accepted even with lower follower totals.
So while there is no single firm cutoff, the general idea is that influencers should have built up a reasonable following and proven their ability to produce high-quality content that resonates before joining LTK’s network.
The emphasis is more on having an authentic and engaged social media presence rather than just raw follower numbers. LTK wants creators who can effectively drive sales for retail partners.