As a blogger, one of the biggest challenges is getting your content discovered and driving traffic to your site. While there are many platforms to promote your blog, Pinterest stands out as a powerful visual search engine that can be an excellent source of referral traffic.
However, not all blog niches perform equally well on Pinterest. Some topics tend to be more popular and visually appealing, making them more likely to go viral and attract a larger audience.
What are the top niches that are currently thriving on Pinterest? Knowing the right topics can provide valuable insights to create a content strategy that resonates with the Pinterest community. From DIY and crafts to food and fashion, these topics have proven to be highly shareable and engaging on this image-centric platform.
Whether you’re just starting your blogging journey or looking to revamp your Pinterest strategy, the best niches can help you tailor your content, optimize your visuals, and ultimately drive more traffic to your blog. So, let’s discover the niches taking Pinterest by storm, empowering you to leverage this powerful platform to its fullest potential.
Pinterest Tells You the Niches It’s Looking For
You don’t need to guess what Pinterest wants to see. Pinterest actually discloses the primary audience niches in its Trends section.
Pinterest Trends offers valuable insights into the most popular topics and niches on the platform. This section serves as a goldmine for content creators, bloggers, and businesses looking to understand what resonates with the Pinterest community and tailor their content accordingly.
The “Trends” section, and specifically the “Interests” area displays top-performing categories and topics. Pinterest categorizes the trending content into these niches.
- Animals
- Architecture
- Art
- Beauty
- Children’s Fashion
- DIY and Crafts
- Design
- Education
- Electronics
- Entertainment
- Event Planning
- Finance
- Food and Drinks
- Gardening
- Health
- Home Decor
- Men’s Fashion
- Parenting
- Quotes
- Sport
- Travel
- Vehicles
- Wedding
- Women’s Fashion
Each of these categories is the primary communities where Pinterest users show interest.
Pinterest Trends also provides insights into emerging vs seasonal trends within these niches. These trends can be particularly useful to stay ahead of the curve and create timely, relevant content!
So, if your blog is relevant to any of those niches, you might as well give Pinterest a try!