24 Best Niches for Pinterest Traffic from Official Sources

As a blogger, one of the biggest challenges is getting your content discovered and driving traffic to your site. While there are many platforms to promote your blog, Pinterest stands out as a powerful visual search engine that can be an excellent source of referral traffic.

However, not all blog niches perform equally well on Pinterest. Some topics tend to be more popular and visually appealing, making them more likely to go viral and attract a larger audience.

What are the top niches that are currently thriving on Pinterest? Knowing the right topics can provide valuable insights to create a content strategy that resonates with the Pinterest community. From DIY and crafts to food and fashion, these topics have proven to be highly shareable and engaging on this image-centric platform.

Whether you’re just starting your blogging journey or looking to revamp your Pinterest strategy, the best niches can help you tailor your content, optimize your visuals, and ultimately drive more traffic to your blog. So, let’s discover the niches taking Pinterest by storm, empowering you to leverage this powerful platform to its fullest potential.

Pinterest Tells You the Niches It’s Looking For

You don’t need to guess what Pinterest wants to see. Pinterest actually discloses the primary audience niches in its Trends section.

Pinterest Trends offers valuable insights into the most popular topics and niches on the platform. This section serves as a goldmine for content creators, bloggers, and businesses looking to understand what resonates with the Pinterest community and tailor their content accordingly.

The “Trends” section, and specifically the “Interests” area displays top-performing categories and topics. Pinterest categorizes the trending content into these niches.

  1. Animals
  2. Architecture
  3. Art
  4. Beauty
  5. Children’s Fashion
  6. DIY and Crafts
  7. Design
  8. Education
  9. Electronics
  10. Entertainment
  11. Event Planning
  12. Finance
  13. Food and Drinks
  14. Gardening
  15. Health
  16. Home Decor
  17. Men’s Fashion
  18. Parenting
  20. Sport
  21. Travel
  22. Vehicles
  23. Wedding
  24. Women’s Fashion

Each of these categories is the primary communities where Pinterest users show interest.

Pinterest Trends also provides insights into emerging vs seasonal trends within these niches. These trends can be particularly useful to stay ahead of the curve and create timely, relevant content!

So, if your blog is relevant to any of those niches, you might as well give Pinterest a try!

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  1. Love this blog and find all of your info & insights incredibly helpful. Pinterest has been the main driver of views for my blog that I just launched in Feb. – it’s a great platform for growth.

    I have a question about photos for your blog. I know you mentioned on your income report that several of your blogs have original photos – do the rest use stock photos only?

    Free stock photos are great, but so many of these websites don’t have what I’m looking for – ex. lacking in examples of mid century modern interiors, relevant fashion of today etc.

    Buying stock photos isn’t really an option right now since I’m just getting started and not making any money yet from my blog.

    Do you have any tips? Seems like a lot of publications share other people’s photos and give them credit, but I’ve also read about the implications of that. Thanks!

    • Hi! Thanks for the kind words.

      I have original photos on 2 of my blogs. The rest (majority) use photos from Instagram with credit to the account in the caption. Yes, technically, this is copyright theft but most creators do not mind – especially since it gives their account “press.” The only people who mind are 1. other bloggers, and 2. professional photographers. Stay AWAY from using photos from these types of accounts as they are most likely to send you a nasty letter or submit a copyright claim. But your average Instagram influencer who makes money from brand deals or even direct clients doesn’t care if their image appears on your blog (with credit, always).

      • Thanks for your reply! This is incredibly helpful and I figured that was the case, that influencers are ok with image use as long as there is credit given, since I see this so often on multiple publications. Really appreciate your insight!


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