Facebook Name Change Denied? Here is How to Change It

How To Change Your Facebook Page Name After Getting Denied A Name Change

I recently rebranded my blog, changing the name to something I feel better describes the site’s mission. While the content remained the same, the only thing different was the name.

Once I bought my new domain name and transferred all the old posts to the new site, I went about updating my social media profiles.

Not a single social network gave me trouble with changing the username and title except Facebook!

Facebook lets you change the username of your page pretty easily.

However, to update your Facebook Page name, you have to go to the “About” section of your page, and then click “Edit” next to the name.

I did this thinking it wouldn’t be an issue, but much to my surprise, Facebook denied my Page name change request!

Apparently they felt it “misled” my page followers:

Facebook Name Change Denied

What?! It seems that because the name is drastically different from the old one, Facebook assumes I’m misleading people.

I thought this was super bizarre, but Facebook offers a way to “appeal” the decision so I started that process. I wrote a pretty basic explanation as to why I was requesting a name change, reiterating that the content of my blog was not changing, just the name itself. I thought any reasonable person who read this would approve it automatically!

Facebook Name Change Appeal Request

After 3 days with no response to my appeal, I started Googling around and realized this is an all too common problem. Apparently Facebook allows name changes for pages with less than 100 likes, but for pages with more likes, changing the name becomes quite difficult. I read stories about people who showed how they bought a new domain name, but didn’t change the content of their site, were still denied in their appeal for a Facebook name change request! Totally nuts.

Thankfully, I came across a clever way to change my Facebook Page name after getting denied.

Essentially, if your Facebook name change has been denied, you need to go about changing it very slowly, little by little so Facebook thinks you’re only making minor adjustments each time, that wouldn’t throw off your followers.

The whole process was quite silly and took me about 2 weeks, but in the end, I’m happy I was able to successfully change my Facebook Page name.

How to Change Your Facebook Page Name After Getting Denied

Here’s what I did:

How To Change A Facebook Page Name After Getting Denied

I wanted to change my name from “Design by Digital” to “Blog Ambitious”

So I submitted a change request for “Design by Digital Blog”


The next day (Facebook makes you wait 1-2 days before changing your page name again), I requested “Design by Digital Blog Ambitious”

Approved again!

The next time, I requested a removal of a word: “by Digital Blog Ambitious”. I made these requests a few more times: “Digital Blog Ambitious” and finally “Blog Ambitious”.

Don’t cut corners by removing or adding more than ONE word at a time. Trust me, I tried it on the last step. It won’t work and will slow you down an extra day!

As you can see from my screenshot, I was requesting a new name every day if not every other day, depending on my schedule. It takes a bit of time for the approval to go through, and then for you to remember to submit a new request again.

I know it’s ridiculous but this is the only workaround where I’ve been able to change my Facebook page name successfully.

I hope you found this Facebook page name change trick useful!

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I am a female entrepreneur from New York. I have a passion for all things digital and branding, which helped me launch multiple successful blogs in female interest categories like travel and interior design. On this blog, I share the most valuable insights I've learned while running an online business!

63 comments / Add your comment below

  1. This is genius!!! Thank you so much….going to start this procedure right away and if it works, I owe you one!! lol

  2. Thanks! I just started this process but Facebook now only lets you change your (Page) name once a week. I’ve just done the first step (and it worked!), but its going to take another 3 weeks to fully change based on this as I have to drop 3 words!

    1. Hi Georgina, Oh no! I guess Facebook caught on to this workaround. I wish they would just allow us to make reasonable changes to our Page Name but it appears they are doubling down on efforts to make it difficult. UGH. Sorry to hear that, but thanks for sharing!

    2. Georgina, I have just used this strategy and although they say you can only change once per week I was able to do it once per day as long as I had waited at least the 24 hours since the last change. I changed one word per day and now have our new business name :).

  3. Thank you so much Victoria!
    My page name was only a single word name, like “firstword” and they never allowed me to change it to another single word name that I wanted, like “secondword”. Following your guidelines I added “secondword” to the original “firstword” creating the new name “firstword secondword”, that was accepted.
    Exactly 7 days later, facebook gave me green light to change name again, and I asked just for “secondword” and just after a few seconds… I was beeing notified that the new name had been accepted 🙂
    Perfect, and I would never had guessed it, if I hadn’t read your article. Thanks!

  4. ah thank you so much for posting this. I just got denied a name change from roots of life wellness to rooted + wild. Simply rebranding but all my content is the same (I’m an herbalist) I did appeal it with screenshots of my Shopify store and my Instagram account with over 10K followers showing the same content. No idea if they’ll respond, this JUST happened. I will try the one word at a time thing if it doesn’t work- i think it’s gonna take a while though!

  5. Thank you so much for your advice – just been told by FB Robots that FB wouldn’t accept my name change – will be trying the one word at a time approach next week!

  6. This is super helpful as I am trying to do the same thing at the moment.

    Question – After your appeal was denied, how long did it take for you to make another attempt at changing your name? It’s been a couple of days since I appealed their decision and I’m still getting this message when I try to edit the name: “Your Page name can’t be changed. You can update your Page category and add other info to describe your Page so it is easier for people to find it.”

    Just wondering when this message will lift and I can follow your helpful tips. Thanks!

    1. Hey Jarrod! It was definitely within a few days. Facebook could have changed the way they process appeals since I wrote this article, though. Best of luck!

      1. Thanks for the response. It is now day 7 and I’m still locked out. I wonder if continuing to click the edit button to see if it’s unlocked is causing the delays? But I won’t know unless I keep checking. This is super annoying but I am anxious to see if your formula works for me. I hope it does as I have 9K followers on Facebook. I would hate to lose them!

  7. Thank you for the information, this is exactly what I needed however, we now have to wait 7 days between changes. Also, my page is brand new and only has a few likes, therefore even small pages have difficulty changing names.

    1. Hey Louis! Thanks for the updates. I’m guessing Facebook caught wind of this workaround and make some changes to the way things work. 🙁 I hope you’ll be able to change your Page name soon enough!

  8. Thanks for the info, I’m also in the process of changing it. However, in the last step, I tried to remove almost a word and a hyphen (“Travels -“) and they didn’t approve it instantly, however before that, it took like 10 seconds to approve the request.:(
    now i’m really afraid that i’m stuck and will no longer be able to change the name. Did you also try to change two words at once and they did not approve it? Many thanks 🙂

  9. Hi Victoria! Thanks for the useful info.
    I tried it and it worked until the last name change…which didn’t get approved yet.:[
    I removed “travels -” from its original name, and facebook said it will send a notification if it is approved. However, before that, they approved the name changes instantly.
    Now I am really afraid that they won’t let me again change the name of my page 🙁
    If I look back to the previous name change notifications, they all say that the name change hasn’t been approved, while at the moment it was approved. How could a notification change?! It is so strange. I am afraid that I have to create a new page. :/
    Has your request been denied when you tried to change 2 words at once?
    Thanks, Agnes

    1. Hey Agnes, that’s correct. You cannot change more than ONE word at a time. The process is slower, but it’s the only way. In your case, it looks like the hyphen is considered one word, so just treat it as such. Good luck!

  10. Hi,
    This was a great read, but I am having trouble.

    I’m trying to change my page name from Johnny Third to Rich Delinquent
    I tired with “Johnny Third Delinquent” First and got denied… But it was one word different….
    Does the word “Delinquent” have too may characters in it or something so it gets flagged?

    Any help would be amazing

    1. Hey John, So sorry but I don’t work for Facebook so I can’t say what’s going on here. My advice would be to try again with “Rich” and see if that gets accepted. I wrote this article one year ago in 2018 so it’s entirely possible that Facebook has changed their policies since then. Good luck!

  11. Hey thanks,

    Just had the exact same issue….and I only created the page today but then realised the domain I wanted was too expensive. I will try this…I think it will work.

    Facebook can be ridiculous!

  12. THANK YOU!! I successfully changed one word today…. will continue on and will hopefully have it fully changed in a few days.

  13. Thank you so much! I am having this very same issue, and never would have thought of this approach without reading your article. Thanks for taking the time to write it!!! You just saved me a TON of time!@

  14. Thank you very much for this blog! I am so happy you posted this.. I had issues changing my name to a gaming page I have on facebook and I named it wrong.. then FB wouldn’t change it for me to something more suitable.. now I’m on my way to go from Coop – Johnstown Steel to Gitago Gaming.. – Step 1 complete.. Thanks again!!!

  15. Hi
    This unfortunately doesn’t help me as my new name is quite similar to the old one. All I got was a refusal with no right to request again until 7 days pass by. No option to submit an appeal. The page is Silk & Art and I requested Silken Circle. How is that misleading?

    Do I just start a new page? I have 2,300 followers.

  16. I am trying since 4 months to do this , but it does not work, I make rebranding of my restaurants, and the name Change from Crêpe de Paris to Mon Paris after 10 years, facebook always denied my changes name, I dont know what to do, the restaurants, food, staff are still the same it s just new name, facebook is the only place that didnt allow me the change, please help me

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