I came across an interesting post in the Mediavine Facebook group the other day where someone asked members how many posts it took for their blog to qualify for Mediavine. The results were interesting!
Lots of bloggers want to join the premium ad network. Mediavine has high ad rates and high fill rates, allowing bloggers to maximize their revenue. It also provides advanced analytics and reporting to help bloggers optimize ad performance. Mediavine is a trusted Google Ad Manager partner with a focus on supporting bloggers with faster approvals and better support.
Here’s my personal experience with qualifying for Mediavine. I joined back in 2017 when it was far easier to get traffic from Pinterest. So while I was growing my blog, Pinterest was sending me traffic. Google was still keeping my site in the “sandbox” phase, but Pinterest was making up for traffic in the meantime. So once Google started showing my site in its results, traffic picked up, but by then, I had already qualified for Mediavine through my Pinterest traffic.
Unfortunately, Pinterest is no longer the free traffic machine that it once was. It’s much harder to get easy traffic from the social pinning site as they have prioritized sponsored pins and their advertisers over creators like you and I.
In any case, Mediavine is still in reach for bloggers if you’re willing to put in the work.
How Many Posts Do Bloggers Need to Qualify for Mediavine?
On average, Mediavine bloggers had to publish 156 blog posts before qualifying for the premium ad network.
Here’s a breakdown of the survey results:
5 bloggers qualified with less than 50 posts! The median was closer to 100-150 blog posts to qualify for Mediavine, however.
This is certainly good news for those of us who don’t want to create hundreds upon hundreds of new posts.
An interesting comment from one blogger Lindsay was: “In 2021, when MV used to welcome new publishers with a list of new sites, I used to randomly pick 12-15 and peep at their site size via their site map because I was curious too. I wish I’d kept a spreadsheet or something, but basically, the breakdown was: 0% had less than 50 posts. About 10-15% had 50-100 posts. Most (probably 70%+) had 100-200 posts, and about 20% had over 200 posts. Recipe sites seemed to trend on the higher end.”
I hope you found this post useful in planning your blog strategy!